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Social Insider Top 10 - December 2013
Here are our top 10 content picks in the world of Social Marketing and Big Data:
90% of brands measure social engagement, according to recent research by Ragan/NASDAQ, yet a study earlier this year by The CMO Survey found that only 15% of CMOs can actually quantify their social ROI.
- via MediaPost
Facebook’s December news feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by Ignite Social Media.
- via Ignite Social Media
Most companies currently don’t have a strategy in place to succeed at socializing and gamifying their web properties, presenting a tremendous opportunity for firms to move fast and push ahead of the competition.
The new, in-the-moment relationship between brand stories and audiences is the basis of an emerging tactic called storybuilding.
- via MarketingProfs
Pinterest has become a top sharing destination and, in some industry verticals, even surpasses more established social networks like Facebook and Twitter in its “share of shares.”
There are three cultural issues that we must solve to unlock the latent potential of data: data silos, a lack of data scientists, and broken communication channels between data scientists and business users.
- via VentureBeat
Many companies believe that people will readily do their bidding by simply slapping some meaningless badges, points and leaderboards onto their websites, but audiences must be engaged with meaningful incentives.
- via Biztech Magazine
The logged-in user revolution is crumbling the 3rd party cookie, and marketers need a new way to connect closer with consumers by establishing the trust and understanding necessary to reach them with the right messages at the right times.
Push notifications and mobile app ads are two engagement channels that can serve different goals, but act complimentary as you interact with your users.
- via Facebook
We are on the cusp of the second wave of the big data revolution, and if the first chapter was about investing in the technology to harness the insight and analysis from data, the second is about using big data to quickly get to revenue.
- via Entrepreneur
Recent Gigya Coverage
AdWeek - Google Plus Users Haven't Learned to Share: Social Activity Is Light, Even if Sign-Ups Are High
MediaPost - Pinterest Beats Facebook for E-Commerce Sharing
Seeking Alpha - With Signs of Growth Slowing, How Can Facebook Grow Its Revenue?
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