December insights on CMO Strategy, Facebook and Marketing in 2014 - Social Insider Top 10

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Social Insider Top 10 - December 2013

Here are our top 10 content picks in the world of Social Marketing and Big Data:

Hey CMOs, Here's Why You're Doing Social Wrong

90% of brands measure social engagement, according to recent research by Ragan/NASDAQ, yet a study earlier this year by The CMO Survey found that only 15% of CMOs can actually quantify their social ROI.

- via MediaPost

Facebook Brand Pages Suffer 44% Decline in Reach Since December 1

Facebook’s December news feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by Ignite Social Media. 

- via Ignite Social Media

[White Paper] 5 Keys to Winning with Gamification

Most companies currently don’t have a strategy in place to succeed at socializing and gamifying their web properties, presenting a tremendous opportunity for firms to move fast and push ahead of the competition.

- via Gigya

5 Ways to Ensure Customer Participation with Mobile Storybuilding

The new, in-the-moment relationship between brand stories and audiences is the basis of an emerging tactic called storybuilding.

- via MarketingProfs

[Infographic] Trends in Social Sharing: The Rise of Pinterest

Pinterest has become a top sharing destination and, in some industry verticals, even surpasses more established social networks like Facebook and Twitter in its “share of shares.”

- via Gigya

The 3 Big Problems in Big Data (Hint: They All Involve People)

There are three cultural issues that we must solve to unlock the latent potential of data: data silos, a lack of data scientists, and broken communication channels between data scientists and business users.

- via VentureBeat

Poor Design Hinders Gamification Success for Many Businesses

Many companies believe that people will readily do their bidding by simply slapping some meaningless badges, points and leaderboards onto their websites, but audiences must be engaged with meaningful incentives.

- via Biztech Magazine

[Survival Guide] Marketing in a World without Cookies

The logged-in user revolution is crumbling the 3rd party cookie, and marketers need a new way to connect closer with consumers by establishing the trust and understanding necessary to reach them with the right messages at the right times.

- via Gigya

Creating an Effective Engagement Strategy for Your Mobile App Users

Push notifications and mobile app ads are two engagement channels that can serve different goals, but act complimentary as you interact with your users. 

- via Facebook

How 2014 Will Be the Year to Monetize Big Data

We are on the cusp of the second wave of the big data revolution, and if the first chapter was about investing in the technology to harness the insight and analysis from data, the second is about using big data to quickly get to revenue.

- via Entrepreneur

Recent Gigya Coverage

AdWeek - Google Plus Users Haven't Learned to Share: Social Activity Is Light, Even if Sign-Ups Are High

MediaPost - Pinterest Beats Facebook for E-Commerce Sharing

Seeking Alpha - With Signs of Growth Slowing, How Can Facebook Grow Its Revenue?

Wired - Online Registration is Harder Than You Think - Here's What You Need To Know

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